ASAP Skin – B2C/B2B eCommerce Case Study

 In B2B/B2C eCommerce, B2B/B2C Portals & eCommerce, Case Studies, eCommerce, Wholesale Distribution & Retail

ASAP Skin Products is an Australian Manufacturer and Distributor of SkinCare Products.  ASAP manufacture and distribute skincare treatment and beauty products across Australia

Summary of Business Objectives

  • Educate end-users and retailers by developing a customer-centric portal that manages both b2b and b2c aspects of the business
  • Reduce manual enquiries and improve speed to service the customer
  • Improve customer engagement
  • Improve brand positioning and market share

Summary of Functional Objectives

  • Single B2B and B2C portal to interact with two types of customers, the retailers and end consumers
  • The ability for retailers to place orders for bulk purchase of products
  • Provide access to retailer to realtime stock information.
  • Publish realtime financial information to the retails and make the experience self-service
  • Publish Marketing collateral and forms for each of the product categories securely on the web portal
  • Develop a “Lab” page to educate the end-users and retailers about the product ingredients
  • Develop a “Skin Advisor” page to educate the end-users to explore what products will suit them
  • Publish a “Store Locator” for end-users to direct them where to purchase their product.
  • Manage customer promotions and customer-specific pricing

The B2B/B2c Webstore

The Lab

  • An interactive page for the end-users to browse ingredients and find relevant products that have those ingredients

The Skin Advisor 

  • An interactive page for the end-users to search products by skin type and view their details

The Store Locator

  • An interactive web application to allow users to search for the stores closest to them by using postcode and state as filters.  The application uses google maps to calculate the distance of the nearest store and display this information to end-users. 

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